August 26, 2021 / By Juan Allen
AMEX International Dollar Card Experience
In 2020–2021, as travel and in-person hospitality remained limited, AYW partnered with American Express to transform an at-home moment into a premium brand experience for International Dollar Card VIP cardmembers across Latin America and the Caribbean.
We designed and produced a virtual mixology program built around a curated kit delivered to every guest. At scheduled regional times, participants joined an intimate live session with award-winning mixologist Christian Delpech, who guided them through signature cocktails using the ingredients and tools included in their box.
AYW managed the experience end to end: concept development, kit and communication design, external digital invitations, participant follow-up, event coordination, and a parallel internal activation for American Express teams. Post-event satisfaction surveys generated outstanding feedback, and the program achieved 100% retention among participating cardmembers.
Experiential Marketing & Customer Retention
- Experience concept and creative direction
- VIP cardmember engagement strategy
- Curated mixology kit design and production
- Regional logistics across Latin America and the Caribbean
- Digital invitation and lifecycle communications
- Live virtual event production
- Internal employee engagement activation
- Participant follow-up and attendance management
- Satisfaction survey design and feedback analysis
