Bonafont Ecommerce & Digital Transformation

In 2018, Bonafont Mexico’s 20-liter water delivery division still relied heavily on a 01-800 phone line to serve customers across Mexico City and the State of Mexico. AYW helped the brand move beyond social content and advertising to redesign the complete digital relationship between ordering, delivery and customer service.

We designed and developed an ecommerce platform integrated with an online payment gateway and Bonafont’s truck GPS system. The platform converted customer orders into optimized delivery routes, helping the distribution team coordinate vehicles more efficiently while giving customers a direct digital purchasing channel.

The transformation also moved customer support from phone-first service to Facebook and Instagram, supported by ongoing social media management, web positioning, paid campaigns and custom Facebook applications such as the Mother’s Day video activation. Digital became Bonafont’s principal sales channel, and approximately 80% of customer inquiries moved to digital touchpoints.